The Canton Fair is the largest and most comprehensive trade fair in China, held twice a year in spring (April–May) and autumn (October–November) in Guangzhou.
It takes place at the massive China Import and Export Fair Complex, one of the biggest exhibition centers in the world.

Each session is divided into 3 phases, each focusing on different industries.
Typical Dates: April 15–19 / October 15–19
Consumer electronics
Home appliances
Lighting equipment
Machinery & industrial parts
Vehicles & auto parts
Hardware & tools
Tech importers
Industrial buyers
High-value products
Typical Dates: April 23–27 / October 23–27
Kitchenware & tableware
Furniture & home decor
Gifts & premium items
Building materials
Bathroom products
Retailers
Home & lifestyle businesses
Amazon / eCommerce sellers
Typical Dates: May 1–5 / October 31–November 4
Clothing & apparel
Shoes & bags
Office supplies
Toys
Medical products
Food products
Fashion brands
Wholesalers
Daily consumer goods importers

👉 There is no “best phase” universally — it depends on your business.
| Your Business | Best Phase |
|---|---|
| Electronics / machinery | Phase 1 |
| Home products / decor | Phase 2 |
| Clothing / daily goods | Phase 3 |
If you’re sourcing multiple product categories, consider attending 2 or even all 3 phases.
Register online on the official website
Apply for a buyer badge (entry pass)
Apply for a Chinese business visa (M visa)
Use invitation letter if needed
Book flights to Guangzhou
Reserve hotel early (prices rise quickly during the fair)
Pick up your badge at the exhibition complex
Bring passport + confirmation
Meet suppliers
Compare products
Collect catalogs & samples
Contact suppliers
Request quotations
Negotiate orders
Prepare a product list
Set a budget
Research suppliers in advance
Wear comfortable shoes (huge venue!)
Take photos + notes of suppliers
Don’t rush to place orders immediately
Verify suppliers
Request samples before bulk orders
Compare at least 3–5 suppliers
👉 Most suppliers focus on bulk orders, not retail.
👉 Yes — many suppliers offer OEM/ODM services.
👉 Varies widely:
Small items: 100–500 pcs
Larger items: 1000+ pcs
👉 No — negotiation is expected.
👉 Options include:
Air freight (fast, expensive)
Sea freight (cheap, slower)
Consolidation shipping (cost-effective for small buyers)
If you’re new to importing, the Canton Fair can feel overwhelming.
The key is not just attending — but knowing:
👉 what to look for
👉 who to trust
👉 how to reduce costs
Many buyers now combine offline sourcing (Canton Fair) with online sourcing platforms to:
Compare more suppliers
Reduce travel costs
Use consolidation shipping

